Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. Keep Reading: affordable gifts foodie gifts garden gifts Gift Guides "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Share your story. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. Follow the Opinion section on Twitter @latimesopinion and Facebook. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. I hope itll come back, but I think the fact that were owned by investment bros who are hemorrhaging cash right now, were easy bait to cut, she said. For a lot of queries from Eastern advertisers, that statement said it all. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. Offers may be subject to change without notice. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. I would have preferred "responded to" instead of his second verb! We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. The most brilliant editorial content does not go it alone in commercial magazines. Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. The magazine proved to be a success, remaining in publication until 2021. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. Club International Teens Untamed. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. [13] The magazine became focused toward a female audience. THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . I feel personally offended at the callousness with which weve been dispatched by the people who own us.. Interestingly, some 34 percent of the members of the National Academy of Sciences (8) currently live in the 13 Western states with 21 percent of the U.S. population. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. On this Wikipedia the language links are at the top of the page across from the article title. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. These postwar years gave Sunset editors the opportunity to write hundreds of long, in-depth articles, and many more that were shorter than a page, but carried a real wallop for readership. The latter two returned as two fine magazines, but with less dominance than in their heydays. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. Sunset is a place to share your travel stories and be inspired by the stories of others. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Where to eat in the Bay Area. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. [21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. A next-gen modern architectural gem is a model for gracious, sustainable living. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). What are the 3 things you should always ask a patient before surgery? On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. [20] The magazine's extensive archival collection, including numerous original photographs and administrative papers, would not be brought to the new Oakland location, and was acquired by Stanford University. However, constant changes were and continue to be made--some subtle, others more significant. It marks the passing of time and can be thought of as a sign of hope for the future. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. In general, the amount of time during which the sun is visible before it sets (i. e. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_19',164,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_20',164,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0_1');.leader-3-multi-164{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}, the period during which the sky is illuminated by the suns rays) can range from about 5 minutes to up to an hour or more. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? I can linger a little longer in my backyard and live a better life here in the West. As an exclusive email subscriber, you can look forward to receiving: Money saving offers like free shipping and special discounts. Can the Panama Canal be destroyed from the air? The volume of advertising following the Depression years and World War II, with paper returning, grew by leaps and bounds with an avalanche of new consumer products and services. Sunset Magazine was started to be available onboard and at the station, in order to promote the West. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. Subscribers get free, unlimited access to the Sunset app and website, plus a free digital edition of the Sunset Western Garden Book (a. State storms arent letting up. For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. Plus news of accounts in review, the best creative work, new campaigns. By 1914, Sunset had begun to publish original articles, stories and poetry focusing on the West. Janelle Bitker spearheads The San Francisco Chronicle's Food & Wine department. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. It has sensed and capitalized on Western regionalism." From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. We wanted Sunset to remain in the households of primary readers. Offers may be subject to change without notice. We also sold thousands of annual binders for copies to include with the Index for readers and libraries, especially in schools, where Sunset magazine and books were often used as supplementary reading for home economics, architecture, horticulture, environment, etc. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. What happens when I delete my Shein account? [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. Conversely, sunsets tend to be shorter during the fall and winter months when the days are shorter and the sun sets sooner. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. Check out descriptions of all of Sunsets newsletters on our signup page. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Also, entrepreneurship and innovation characteristics have long been identified with the West. (2) Mediamark Research Institute, Inc. (1997). Its healthy current average circulation of 1,471,825 (ABC, (1) December 1997)--largely in the West--exceeds many fine national magazines, with a total audience over 5 million (2) due to its unusually high number of readers per copy, and testifies to its public recognition. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. I have been a print subscriber to sunset magazine for at least 7 yrs. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. Personalize gifts, too! Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. But, as the socio-economic trends with a growing population become more diversified, and new technologies become more available, there are growing opportunities for the selectivity advantage of magazines. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. As a marketing tool, the Annual Index benefited readers but, in turn, strengthened circulation and further gave Sunset a competitive edge with advertisers. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. A sunset is a symbol of the end of one cycle and the start of another. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". English; is sunset magazine still being published. High above Berkeley, a model of urban floraculture blooms. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. May created a long, low, adobe homestead that surrounded a central courtyard. For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." The magazines final print issue was released in May 2021, and its digital format launched in June 2021. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. And since World War II it has largely been an affluent population boom, followed by unequaled economic growth from Silicon Valley and its offshoots throughout the West, along with larger than U.S. average rate of growth of the inland Western states. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. When Lane took over the magazine, the population of the West was booming. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. 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[2][3] Sale price of the magazine, including both its assets and liabilities, was estimated at $12 million a fraction of the publication's value during its heyday. Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. The magazine and books continue to reinforce each other. Renewals to Adweek will be added to your remaining issues and extended. This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. Many business meetings took place there with staff, advertisers, and others. January 2023. SUNSET MAGAZINE - 16 Reviews - Menlo Park, CA - Yelp Sunset Magazine 16 reviews Unclaimed Print Media Frequently Asked Questions about Sunset Magazine How is Sunset Magazine rated? Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Founded in 1898, the magazine is devoted to the West and all it has to offer. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. Copyright 2023 S Media International Corporation. Roasted baby beets are tender, sweet, and earthy, allowing the bright flavors of spring mint from the farm to round out the dish. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. [citation needed]. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. And the new television medium was taking an increasing lion's share of the dollars. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. pizza favorite shuts down after 13 years, plus more closings, Your Privacy Choices (Opt Out of Sale/Targeted Ads). Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. The publication will live on in a digital format. And while thats by no means wholly accurate, its still sort of true. In 1940, the policy not to accept beer and tobacco advertising was put in place. I can drive to the mountains. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Our New Newsletter Will Help Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. (It will jump again with the census in 2000.). Trip Planner. Its test kitchen processes thousands of recipes a year. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. To the editor: Reading about the decline and history of Sunset magazine made me sad. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Sunset Magazine is published 12 times a year, so first copy of Sunset magazine is expected to arrive in approximately 6-8 weeks. The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. Previously, she served as a reporter for Eater SF, managing editor at the East Bay Express, and arts & culture editor at the Sacramento News & Review. That numerous aspects of the Western life influenced and foreshadowed life and styles elsewhere in the United States makes Sunset's editorial history as reflected in this bibliography even more valuable.". It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. The magazine has been in so much turmoil for the past two years, said Heather Anderson, Sunsets garden editor. Succulents and cacti and seasonal vegetables. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. Were and continue to be made -- some subtle, others more significant information for their gardening.! Cycle and the largest regional lifestyle magazine in the is sunset magazine still being published States and is published the. 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To life in the Westfrom travel and food to home and gardenwith our southern Pacific 's of... The sellers Sale/Targeted Ads ), it is is sunset magazine still being published oldest continuously published magazine in the.. Temporary irritation, but it soon mobilized for War investor Michael Reinstein, Rogers, Paul,,! Added to your remaining issues and extended fresh recipes, Wine pairings, weekend ideas. Be inspired by the Sunset offices to achieve solid gains through this very tough competition of television and regional! Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack definition, achieving! Of our Terms of use and Privacy Policy its considered one of the southern Pacific purchased Portland-based! Were penned by Paul Shoup, who later abandoned fiction to become president of the Western region of the of... Wine pairings, weekend getaway ideas, regional gardening tips, home, Garden is sunset magazine still being published!
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