Some of the economic factors that Mas Malaysia should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. It can also be a responsible step to protect the environment. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. - Cost of Production and Trends Khazanah Mas's should assess - What are the cost of production trends in the economy and level of automatization. Strong partnerships with other airlines, groups and companies: Malaysia Airlines has expanded and improved its operation through various partnerships in recent years. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. This can help Khazanah Mas's in numerous decisions such as plant location, product development, and pricing strategy. Free Summary Report For example Uber employment system is not consistent with French laws and it is facing challenges in the country. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Khazanah Mas's. Malaysia Airlines Berhads locations are focused in Malaysia, South East Asia, North and South Asia, Australia, New Zealand, Europe and the Middle East. Are you looking for a report which is not covered on our website? The airline is aiming to further implement innovative fuel optimization initiatives in addition to offering the highly fuel-efficient Airbus A350 aircrafts on the London route. For the past three years MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. The airlines need to improve their systems and flights to decrease harmful emissions. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. Otherwise, this can be a massive concern in the future. Tourism industry is such a money earner industry that it has the potential to generate foreign exchange and also to make a very active contribution towards growth of overall economy and creation of employment opportunities. Bank Simpanan Nasional (BSN) currently is one of the major financial organizations in . - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Moreover, should MAS's new CEO pre-announce publicly his intentions? Use EdrawMax Online to create a PESTEL analysis diagram, or create any other diagram with ease! Copyright 2023. - Data Protection Laws Mas Malaysia needs to assess what are the data laws in the country and what it needs to do to comply with them. 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Reach thousands of academicians and corporates across the globe. - Business Laws Before entering into new market Khazanah Mas's has to assess what are the business laws and how they are different from home market. The empirical study has been undertaken focusing on the undergraduate students with sample size of 108 selected mainly from Ahmedabad and Gandhinagar as both the districts are having many institutes offering education in different streams. It helps to analyze the business condition and potentials of any company or service. Many external factors contributed to this situation. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. It can harm their image and have some negative impact on their business. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. INTRODUCTION OF PESTEL ANALYSIS For the development of any country many factors plays vital role. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Contributor, P., 2021. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. The government has set up some strict rules and guidelines for the operation of an airline which can ensure the utmost security of the passengers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The purpose of this research is to examine the effects of external environment pertaining to the marketing strategy of Starbucks, a coffee chain in Malaysia. Banking systems is always the main segment of the financial sector. - Transparency & Digital Drive Mas Malaysia can use digitalization of various processes to overcome corruption in the local economy. The PESTEL analysis of the Airline industry can give an idea about how multiple external factors like politics, economy, sociology, technology, ecology, and law can affect the business of an airline company. Airline Industry Analysis. The PESTEL analysis airline industry can help them to have an idea about those conditions. Sorry, preview is currently unavailable. Holistic Analysis This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. PESTEL analysis is mainly the assessment of macro environment factors. Mas Malaysia should have capabilities to navigate under this hyper sensitive environment. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Technology transfer and licensing issues for Mas Malaysia laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Mas Malaysia can avoid shakedowns and IPR thefts. In a market with a lot of growing airlines, MAS has still managed to sustain its competitive advantage even during critical situations. Cathay Pacific, Iberia, Japan Airlines, Qantas, Malaysia, Airlines Qatar Airways, Royal Air Marco, S7 Airlines, Royal Jordanian, SriLankan Airlines. 'PESTLE Analysis of the Global Aviation Industry', PESTLE Analysis, [online]. Malaysia Airline also became the first official partner of Team MAS, a flagship partnership programme for all sports assets under the Ministry of Youth and Sports Malaysia, National Sports Council of Malaysia and the National Sports Institute of Malaysia, equivalent to the Olympic Partner Programme of the International Olympic Committee. PESTEL analysis airline industry can show how the financial situation of a nation can impact the airline industry: The sociological conditions of any state gravely impact the airline industry. - Role of Non-Government Organization, Civil Society & Protest Groups The country has a vibrant civil society community and Mas Malaysia should build bridges with them and seek out areas of co-operations. Digital Marketing and Social Media Strategy Analysis Report. This can help Mas Malaysia in numerous decisions such as plant location, product development, and pricing strategy. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Hence, an airline must have a good reputation. - Attitude towards Leisure Khazanah Mas's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Here are some sociological conditions which can impact the airline industry: The airline industrys technology is intricately related to its growth. Mas Malaysia should assess to what level the local market is prepared to roll out the 5G connectivity. Before COVID-19, the airline industry generated $818.32 billion globally in 2019. In 1963 it was renamed to Malaysia Airlines Ltd after the. What are the PESTLE insights for Malaysia? - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. Khazanah Mas's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Khazanah Mas's can face. Mas Malaysia can leverage this trend by expanding its product range and targeting new customers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Threat of Terrorist Attacks We believe in the world of post 9/11, corporations such as Mas Malaysia have to live with operating under the shadow of a terrorist attack. Khazanah Mas's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Developing strategies that can capitalize on Mas Malaysia strengths and help mitigate weaknesses and impact of threats of macro-environment. Singapore Airlines Pestel Analysis. 2. - Consumer Protection Laws Mas Malaysia needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. 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